The brief
How do you create an almost passive income while building a brand and offering people the guidance and information they need? The answer: say the right thing at the right time.
Using bespoke email marketing copy, I did just that. I crafted a series of email journeys to be delivered to audiences at key points in their customer journey. The punchy, emotive copy and design worked together to deliver the messages potential customers needed to hear.
The result was a campaign that generated 9% of the business’s total revenue in just five months. No extra input needed, just consistent passive revenue.
You can see an example of the email copy below. It’s short, sweet and reaps the maximum reward from the minimum number of words.
Email copy example
Subject: Heading for the hills
Preview: Sometimes a breath of fresh air is all you need.
Oops
It looks like you’re forgotten something in your basket?
Not to worry. We all forget things sometimes. Just be sure to purchase and get the offer while you still can.
Let me see [interactive button]
Copy that sparks change 