Copy that sparks change

This global consulting firm wanted to harness the power of AI, but when people are sceptical of change and these new tools, how do you convince them that it will change their lives for the better? The solution was a series of articles in which AI experts shared their knowledge.

In an online interview, I quizzed this contributor about their stance on AI and what they thought the benefits were. Instead of telling people why AI would be good for them, I showed them, using an anecdote from the contributor’s daughter to drive home the message. The piece was ghostwritten as the contributor and shared on internal news channels.

The copy

Picks and shovels: finding gold in the AI rush

Artificial Intelligence (AI), it’s here to make our lives easier, to take over the toughest tasks and liberate our time from the tedious. But beyond the publicity, where’s the opportunity? NAME shares his thoughts.

When it comes to AI people are split into two camps – there are the doomsayers and then there are people like me, the optimists. But wherever your tent is firmly pitched, eventually, AI will impact everyone, every business model and the way every business operates.

We’ve all heard the fanfare around generative AI. But what many people and organisations haven’t yet understood is how that applies to the real world – how do we convert the dream of AI taking care of a few emails so we can get a lunch break and scale those benefits into a new reality? That’s the richest seam.

A powerful proposition

In any goldrush, there are the people who find the gold and there are the people that sell them the picks and shovels. The latter group will always reap the most rewards, in this case that’s organisations who are creating the foundations of AI, like OpenAI and Microsoft.

While they may be creating the building blocks we all use in AI, that doesn’t mean there’s not still opportunities. What could possibly be a more compelling and powerful proposition than AI embedded into an approach?

So what’s the big lesson?

My daughter taught me a valuable lesson about AI recently. She completed a university dissertation on how AI will impact the architecture profession and – apart from the being proud of her AI enthusiasm – something struck me.

What I found so encouraging was that she’s not burying her head in the sand or assuming that AI will just happen to the industry without people, like her, to steer it. And because of that, she’s now looking at an internship prospect.

So what’s the lesson? Well, my daughter – and her generation – are already thinking differently about AI and that’s building opportunity. So, isn’t it time we all did the same?

We want to know your thoughts on AI and how you plan on using it. Tell us how and we may reach out for your story.