The brief
People care more about what goes on behind the scenes than they do about a product or service. Whether you’re a brand, a business or a government department, you have to create a human connection. So how can you do that while growing and sharing your voice? It’s not as hard as you might think.
As Editorial Assistant at employee engagement consultancy scarlettabbott, I scripted and storyboarded a series of roundup social clips covering everything from recent hires to work anniversaries, client wins to ambitious projects. The scripts featured short, punchy copy to condense a whole month into just a few seconds.
The finished product is a snappy clip filled with punchy one-liners that move the film along. It’s shareable, likeable and forms that instant human connection we’re all craving.
Copy that sparks change 